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Tru Earth Eco-Strips Laundry Detergent — Fresh Linen

Pure Genius. Brilliantly Clean.

This is the eco-innovative, resource-reducing, household product you've been hearing about. Rather than ship gallons of water-heavy, liquid laundry soap plastic jugs, just let YOUR washer hydrate each concentrated strip of eco loveliness. It's no gimmick. This tiny eco-strip does its job. 

Each strip of Tru Earth laundry detergent weighs just 3g, though it packs the same power as 40g of premium liquid or powdered detergents. 94% less weight with the same punch! Plus, there's no plastic. None. Considering there's an estimated 30 billion loads of laundry done in North American alone, if everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:

  • Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
  • Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees

Doing laundry never felt so good.

To further save resources and packaging, we're offering Tru Earth Fragrance Free in bulk from our refillery. This way, we're not shipping more cardboard around the world. It just looks different because it's packaged in a small paper bag instead. PLUS, we were able to reduce your per load cost to approximately .45 cents. Double good. 

If you prefer packaging, as seen in the photo, we are still offering a 32 load package while supplies last.  Platinum is still being offered in standard packaging. 


  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
  • No plastic inside or outside
  • No measuring = no mess
  • Space saving 
  • Works in all kinds of machines, including HE
  • Dissolves completely in cold and hot water
  • Safe for babies and sensitive skin
  • Septic safe
  • Made in Canada

One pack = 32 loads (16 sheets) and takes up almost no space in your laundry area:

  • Length 8.7" (22cm)
  • Width 5.5" (14cm)
  • Height 0.8" (2cm)

For best results:

  1. Detach a strip
  2. Top-load washer: place strip inside washer.
    Front-load washer: place strip in detergent dispenser (tear strip into smaller pieces if necessary).
  3. Add clothes and start washer.


  • Vegetable glycerin: plant-derived softener
  • Starch: plant-derived biodegradability booster
  • PVA - biodegradable supporting matrix
  • Light mineral oil: non-hazardous softener and processing aid
  • Potassium sorbate: food-grade preservative
  • Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
  • Alkyl polyglycoside: plant-derived, biodegradable non-ionic surfactant (cleaning agent)
  • Sodium coco sulfate: coconut oil based, biodegradable surfactant (cleaning agent) and foam booster
  • Glycerides, coco mono and di, ethoxylated: plant-derived, biodegradable non-ionic surfactant (cleaning agent)
  • Sodium gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
  • Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
  • Hexylene glycol: biodegradable emulsifier
  • Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
  • Octyl sodium sulfate: biodegradable anionic surfactant (cleaning agent)
  • Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients, hypoallergenic and non-toxic
  • Residual water

Recyclable card board envelope or paper bag. 

Made in Canada

Tru Earth started as a seed of an idea in 2015, stemming from one eco-conscious Canadian's guilt for using liquid laundry detergent.  A few years later, after lots of research, Tru Earth came to be. 

Customer Reviews

Based on 3 reviews
SLB (Rochester, US)
Easiest green switch, and works superb!

Love these laundry strips! So easy to use and work as well as my old laundry detergent. No more lugging heavy, single-use plastic jugs for me. These are great for travel too! Simply a no-brainer!!!!

Right?! Even if someone wasn't motivated by keeping our water ways clean and not having toxins on our clothes, the convenience of these strips would be enough! Thanks for writing in!

Lori Mulligan (Fairport, US)
Awsome laundry

Love these strips ! Makes me happy to have clean good smelling clothes and packaging that’s small and good for the planet ! No more plastic jugs

Yay! We so glad you like them. We think they make great gifts for the older folks in our lives, too because those jugs are just too heavy. Thanks for taking the time to write in.

Judi S. (Rochester, US)
Love Them!!!

The Eco-strips are great! So easy to use and my laundry comes out nice and clean. It feels even better because I am helping the earth be healthier too!

Thank you for writing in about TruEarth strips. There are so many reasons to love to laundry (!!) with these lightweight, but effective detergent strips. We really appreciate YOU taking the time to let us know!