Pure Genius. Brilliantly Clean.
This is the eco-innovative, resource-reducing, household product you've been hearing about. Rather than ship gallons of water-heavy, liquid laundry soap plastic jugs, just let YOUR washer hydrate each concentrated strip of eco loveliness. It's no gimmick. This tiny eco-strip does its job.
Each strip of Tru Earth laundry detergent weighs just 3g, though it packs the same power as 40g of premium liquid or powdered detergents. 94% less weight with the same punch! Plus, there's no plastic. None. Considering there's an estimated 30 billion loads of laundry done in North American alone, if everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
Doing laundry never felt so good.
To further save resources and packaging, we're offering Tru Earth Fragrance Free in bulk from our refillery. This way, we're not shipping more cardboard around the world. It just looks different because it's packaged in a small paper bag instead. PLUS, we were able to reduce your per load cost to approximately .45 cents. Double good.
If you prefer packaging, as seen in the photo, we are still offering a 32 load package while supplies last. Platinum is still being offered in standard packaging.
WHAT'S GOOD?
BORING (BUT USEFUL) STUFF
One pack = 32 loads (16 sheets) and takes up almost no space in your laundry area:
For best results:
INGREDIENTS
PACKAGING
Recyclable card board envelope or paper bag.
SOURCE
Made in Canada
ABOUT THE COMPANY
Tru Earth started as a seed of an idea in 2015, stemming from one eco-conscious Canadian's guilt for using liquid laundry detergent. A few years later, after lots of research, Tru Earth came to be.