Pure Genius. Brilliantly Clean.
This is the eco-innovative, resource-reducing, household product you've been hearing about. Rather than ship gallons of water-heavy, liquid laundry soap plastic jugs, just let YOUR washer hydrate each concentrated strip of eco loveliness. It's no gimmick. This tiny eco-strip does its job. What's Good has been testing the performance of these strips for weeks. We're pleased to say load after load, all kinds of stink and grime comes out clean and smelling of... nothing.
Each strip of Tru Earth laundry detergent weighs just 3g, though it packs the same power as 40g of premium liquid or powdered detergents. 94% less weight with the same punch! Plus, there's no plastic. None. Considering there's an estimated 30 billion loads of laundry done in North American alone, if everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
Doing laundry never felt so good.
WHAT'S GOOD?
BORING (BUT USEFUL) STUFF
One pack = 32 loads and takes up almost no space in your laundry area:
For best results:
INGREDIENTS
PACKAGING
Recyclable paper envelope.
SOURCE
Made in Canada
ABOUT THE COMPANY
Tru Earth started as a seed of an idea in 2015, stemming from one eco-conscious Canadian's guilt for using liquid laundry detergent. A few years later, after lots of research, Tru Earth came to be.