Maker Spotlight

We love this part of the job because we get to shine the spotlight on people who make good products and add more good to the world. Even though we ask each of our makers the same 6 questions, we learn something new — every time. You might too.

In the spirit of Women's History Month, this woman-owned business is thrilled to be featuring another! We interviewed Carley Pulford, Founder of Zefiro, about her thoughts on eco-living in general, and how she got started in the green-living space. 

Several years ago, after she became conscious of all the unnecessary plastics and harmful chemicals in everyday products, Carley noticed that shopping became much more difficult. Almost everything had unnecessary plastic packaging and ingredients that she didn’t want for her family. That's why Zefiro's mission is to help people reduce and reuse by offering products that are free of unnecessary packaging, minimize single use waste, and are safe for both people and the planet. Zefiro provides products that are an alternative to a single use product, better for both the consumer and the planet, and are simple, affordable swaps. 

So, without further ado, here's our Q & A with Carley:

What's Good: What does being eco-friendly mean to you?
Carley: The first thing I think of when I hear eco-friendly is caring about the planet. Whether that means saying no to plastic for some, reducing consumption for others, not eating meat or animal products for another — the bottom line is caring about the future for our children and their children. I believe that the earth will be ok, it’s just that our time here will be shortened.

What's Good: What's your biggest climate change fear/concern?
Carley: My biggest fear is that my children or grandchildren will suffer for what generations past would not take action to help prevent / slow down.

What's Good: If our readers could only do one green thing, what would it be and why?
Carley: The first thing that I believe should happen is composting at a national level. It’s SO easy and has such a massive impact!

What's Good: What's the biggest 'bad habit' YOU have as it relates to eco/sustainable lifestyle that is a challenge for you? (Flying, eating meat, ziplock baggies, take out food, etc....)
Carley: That’s hard! I think that I need to do a better job of shopping second hand for clothes!

What's Good: What started you on your eco-journey?
Carley: My journey began with what was IN our products as opposed to what they were packaged with. I didn’t like learning about all of the chemicals that we were putting on or in our bodies.

What's Good: What is your favorite aspect of the eco products you make or one in particular?
Carley: For almost all of them, it would be that there isn’t that much of a difference in use between ours and the “conventional” plastic ones.

What's Good:  Bonus Question! Since it’s Women’s History Month and March 8th is International Women's Day, what advice would you give to female entrepreneurs or to women aspiring to create a business?
Carley: Listen to what everyone has to say, but follow your gut!

Thanks so much, Carley, for reminding us that it's not about being perfect, but our actions do matter — because every small step we take makes a difference. You are What's Good.