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  • About Us

    OUR TEAM



    The name came quickly because it was already in our family’s vernacular when we discussed eco-friendly products. Our tag line, Shop with Purpose, is a nod to our marketplace. It's also a mantra for all the socially conscious shoppers out there. I know you, because I am you. We look to see where our products are made. We spend hours in stores because we're read ingredients. We care what the manufacturer does with its profits and how it treats its employees. We understand the power of our dollar, sometimes driving to multiple stores or paying more, just to register our vote.

    What's Good offers an ever growing collection of products that I personally use or that come highly recommended from friends and customers that we then put to the test. Like my Aunt Mary, a life long consumer of good products. If she says it’s good, it’s good.

    What’s Good is still new so there's lots of opportunity to grow and to do things better. Our vision is to significantly increase the number of products we offer, including refillable items, gift bundles, and personal care products. We are always working to increase our content so that we can become not just a trusted resource for products, but a source of information to help you navigate the complicated world of social and eco responsibility. And, to better serve our local shoppers, we'll be opening a larger retail store in 2023.

    You might be interested to know that shopwhatsgood.com is dedicated to my mom, Kathy Gardner. When I look back at her sweet store, I see the first light that guided my spirit. And I remember that gutsy lady who shaped this little girl into a gutsy woman. Thanks, Mom.

    And thanks to you too for being a part of the What's Good adventure. 

    ~Jennifer

     

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