We sell vetted eco-friendly, ethically made products at fair prices.
We support US makers and local and minority-owned small businesses.
We give back and support social & eco causes and charities.
We ship sustainably & plastic-free, reusing gently used boxes & materials.
Brands you can trust from a brand you can trust (that’s us!).
Alllll good!I’m so excited to have this small business in my back yard. I plan to transition much of my shopping to ‘What’s Good’. I have a deep appreciate for what Jennifer is doing. Vetting products and companies is not only tedious work, but it’s ever changing much of the time. I love her determination to do this for the better of a community, as well as online shoppers. Even once you’ve “made the switch” to healthier and environmentally friendly products in your own home/ environment - it’s almost as if the products you are dodging are still knocking at your door . I’m grateful to know there is a place I can shop and not have to be so skeptical and/or work so hard to figure out if it’s a good product or not. ~ Fairport, NY
"Thank you for helping me reduce my waste! I loved the samples and the sweet note in my last order. I was going to suggest you stock hair ties and then there they were. I will always shop here, first if I need to shop online. Thank you!"
~ Amelia, Indiana
"Incredibly fast shipping, thoughtful and personal note included, I can’t wait to order more items from this wonderful company!"
~ Bettianne, TN
"Thank you for providing products I've been looking for all in one place. Makes ordering and re-ordering convenient. Stay keen on being green!" ~ Rich, Ohio
"I was so touched to receive such a lovely letter, so warm and full of happiness and so many special magical gifts, not to mention the most beautiful pee rag — a bit of a shame to pee with it! Many thanks." ~ Jackie, Israel
"I really love the personal notes you add to every shipment. And your products are wonderful and of good quality :) Thank you!"
"Thank you for the samples you put in my last order. Always a pleasure to get an order fromWhat's Good."
- David, Pennsylvania
"This is my second order!! My first order experience was so amazing! I smiled the entire time I opened my order alongside my 9 year old son, who also was smiling and feeling good - especially when reading your hand-written note on elephant poo paper! With a smile, full of appreciation, and inspired to be better and do better - thank you!!"
- Amber, Oregon
"Hello - my health food store cannot get these [okra scrubs] anymore and I love them! I'm so glad that you have them and to support you instead of buying from Amazon. Thank you! Be well!"
- Jessyka, Connecticut
"I wanted to let you know how much I’ve enjoyed the items we got fromWhat’s Good. I had been looking around for an herb scraper like that for a while, and it’s so pretty. I also love how you packaged everything. It was like opening up gifts and it was so thoughtfully done. It’s a great store. I wish you more and more success with it."
- Lisa, Kentucky
"I wanted to thank you for the special note that you included in my shipment...how personal and sweet, that really sets you apart from other online (faceless) businesses and definitely makes me want to shop with you again."
- Sandi, North Carolina
"Fabulous store!!! To start, the handwritten note and extras were above and beyond! Love the mission and all the products... wool balls, glass eye makeup remover, congrats sign made from board books, soap lift! Will definitely order again!!"
- Felice, Arizona
"I wanted to write and thank you for the great experience opening my order. The kind note and fun samples were a such a treat. Thank you for all the care and time you put into making my order opening experience truly unique. Thank you to whoever packaged my order and to all of you atWhat's Good. :D"
- Jennifer, Utah
"I wanted to write a huge THANK YOU for my recent order. I was blown away by the samples and the thoughtful letter. I was searching for my gloves and just couldn’t bring myself to order it from Walmart or Amazon. I knew I wanted to find a small business to support. I am so glad I found your shop online and look forward to continue shopping with your company. Be well :)"
- Faith, Arizona
"Just ordered more. So freakin easy! The way it saved my info seems very cutting edge! Continue to be blown away."
"My sister and her husband loved the gift box! My sister said, 'What's Good has such a nice touch to their products!' Thought I'd share."
"Yesterday we received a delivery fromWhat's Good filled with presents!!!! They were beautifully wrapped and we cannot wait to open our gifts. Thank you to my brother and his family, and toWhat's Good!"
"Just received my first order fromWhat’s Good! Love the packaging and the personal touches. Can’t wait to try all the new stuff!"
"This looks amazing! Can’t wait to have a closer look — and am happy to provide any feedback! Honestly, I’ve been searching for a non-Amazon site like this!"
"I received my first order yesterday afternoon and I can't wait to begin using everything. The shipping was super fast, very environmentally conscientious, and yet everything was packaged safely. Thank you!"
"I just love your company, mission and vibe!! I love seeing my purchase amounts knowing that I am doing good because YOU are doing good."
"Wow! Shopping at shopwhatsgood.com could not have been easier. I was able to use my PayPal account and check out really quickly. Also because I am still learning ways that I can make a difference, reading the blurbs within each product I can now make an educated selection. So happy I have this website to help me make a difference with what and how I can shop for environmental, earth conscience products."
"I am not a review leaver, but this company has amazing values and I feel noticed and cared for each time I receive my order because of the thoughtful and personalized way they pack it."
"So happy with my purchase! The local delivery was SUPER fast (came the next day), came in super cute and plastic-free packaging, and even had a bunch of extra goodies packed in there! Maybe because it was my first order, but it was such a nice touch that it certainly won't be my last. This is why we shop small!" ~ Rochester, NY
from 268 reviews
Exactly what I wanted. Silicon, stretchable and perfect sizes.
The best I’ve ever used, and I’ve used a lot of kinds. I always went back to paper. Not now! These are perfect: two layers of broadcloth with a drip time through the coffee that is practically perfection! They are easy to clean and seem to dry really quickly. Even so, I bought four so I’d always have a dry one. You can’t go wrong—they are brilliant! Much better than the metal ones.
Soap Lift blue rectangle fits into the decor, fits the budget and saves our bar soap from "slurming" after use, allowing soap to dry. Nice compliment to guest- and perfumed cosmetic bar soap. Who knew?
This shampoo does an excellent job, has a pleasant mild smell and lasted comparably to a regular bottle of shampoo. The conditioner I was especially impressed with, does a great job and outlasted the shampoo bar by three months!(seriously)
Gifted these to my two cats and my sister's cat. All of them hugged these kicker toys, and the scent was still smell-able days after. Not having fillers inside is making the toy last, and for the price this toy is a steal. Hoping What's Good will construct these using other fabric patterns to gift to my friends' cats for other occasions!
A hidden treasure is how I would describe this wonderful shop. We popped in for some last minute holiday gifts and were delighted with the wonderful assortment of items. Zellies all natural gum, fabulous oils and vinegars plus my new favorite scrub cloths. It is also a pleasure to see Jennifer!
The prints make me forget these are for food as they are so pretty! The button loop closure is easy for the weak fingers on my one hand due to nerve damage. I used to be discouraged from packing lunch and snacks due to plastic baggies so I stopped, and now I am motivated to bring healthy snacks and food to work with these bags. The different patterns make it easy to distinguish what bag has what food.
Cobalt blue makes this a fun spray bottle when cleaning and the 16oz fl size is generous. The silicone bottom which I purchased separately from the site will prevent cracks and breakage. Glad I found this item here as someone who makes her own natural cleaning solution.
Such a surprise when I received the small woven handmade purse, I could not believe how well made and durable it is. It is such a cute purse and I know it will be a complete staple in my life for many years to come. I highly recommend these purses and hope to purchase another one in the near future!
My family visited NYC over Labor Day weekend and had a great time! When my puzzle loving 8 year old and I were visiting the What's Good shop, we thought this puzzle looked like a lot of fun. With so many bold colors and patterns, we picked parts we wanted to do and went to work. I think it took us 2 weeks to complete in small chunks of time.