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October 28, 2019
When you launch a new business, there's always financial risk. There's also a dump truck full of personal vulnerability. At least for me. After 6 months of hard work, deep thinking, and forging through obstacles, you open your doors and hope the world is as enthusiastic about it as you are. You hope you haven't let your biggest fans down. And, you don't allow yourself to think anything else but good.
In just 14 days, What's Good has had enough orders to keep us busy late into the evening and back at it in the wee hours of the morning. Thank you for spending your hard earned dollars with us. I am personally floored by the number of social media and email shares you've posted to spread the word. And, I'm humbled by your feedback.
In the spirit of positivity, I wanted to share a few of the notes to help those on the fence gain trust in us and our process, and to let the folks who took the time to pen a comment know just how much your words have meant to those of us behind the scenes working to grow What's Good.
"Wow! Shopping at shopwhatsgood.com could not have been easier. I was able to use my PayPal account and check out really quickly. Also because I am still learning ways that I can make a difference, reading the blurbs within each product I can now make an educated selection. So happy I have this website to help me make a difference with what and how I can shop for environmental, earth conscience products."
"I placed an order the evening of the 14th and it arrived yesterday, the 16th! Excellent site, excellent service."
"Many thanks. BTW… love that indoor/outdoor cleaner. It did a great job on my tub/shower area."
"Opening my box of What’s Good was like Christmas Morning. I was like a little kid with new toys. Couldn’t wait to try so I started cleaning at 9pm. Thank you for the note. I will probably do as you suggested."
"Just ordered more. So freakin easy! The way it saved my info seems very cutting edge! Continue to be blown away."
"This looks amazing! Can’t wait to have a closer look - and am happy to provide any feedback! Honestly, I’ve been searching for a non- amazon site like this!"
"AWESOME AWESOME AWESOME!"
"I received my first order yesterday afternoon and I can't wait to begin using everything. The shipping was super fast, very environmentally conscientious, and yet everything was packaged safely. Thank you!"
"Great products, environmentally sensitive, practical, unique AND affordable! What else do you need to know??? CLIK the link and take a look. You'll LUV this stuff."
"Blown away by the new project our friend just launched: What's Good. Challenge: go to the FAQs and find out about their "Seasoned Traveler" boxes and their amazing Send Back deal that makes it easy for you to recycle stuff like batteries and nail polish!"
All this good news inspires me to get back at it, to push harder, to make it better, faster, stronger. Thanks again for joining What's Good on this ride. It means the world to me. Now it's time to publish a bunch of new products to help you cook for Thanksgiving, naturally.
~ Jennifer
If any email is worthy of your inbox, it's this. Our goal is 1–2x per month. You'll get helpful & inspiring eco info, plus subscriber-only discounts.
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