100% Natural. Sulphate Free. Concentrated Moisture. An award-winning shampoo crème that's a hybrid of liquid and solid. Its concentrated formula is made with 50% less water and delivers THREE times the washes of a liquid shampoo. You will never go back to liquid shampoo!
UpCircle Shampoo Crème is made from upcycled leftover pink berries from the fragrance industry and is designed to hydrate, soothe the scalp, and strengthen hair. Suitable for all hair types, and winner of the "Best Shampoo for Textured/Afro Hair" award in the Top Santé Haircare Awards 2023.
3x the washes of a liquid
Nourishes and hydrates
Vegan, sulphate free
Plastic-free glass jar with aluminum lid
Made with upcycled pink berries
99% natural ingredients
Certified B-Corp. and Plastic Negative Certified business
Made in the UK
WHAT DOES IT REPLACE? Expensive (and inexpensive) shampoos with drying and sometimes toxic ingredients sold in plastic bottles.
BORING (BUT USEFUL) STUFF 100 mL | 3.5 fl. oz
How to use: Wet hair, wash and massage into scalp. Rinse well. This shampoo paste is a bit of a hybrid of liquid and solid and is a highly concentrated paste that uses 50% less water than the average liquid shampoo - use approximately a blueberry sized amount per wash, depending on hair length.
ABOUT THE COMPANY UpCircle was founded in 2016 by brother and sister duo Will and Anna. As a beauty brand, they strive to encourages and inspire people to make the right choices for themselves and the planet. They believe that providing competitively priced, high performing products from upcycled ingredients demonstrates that the beauty industry CAN be less wasteful. UpCircle products are all inclusive—they're body positive, gender neutral, representing all ages, and they encourage diversity.
At the heart of their business is a circular economy model of reuse, recycling, upcycling, and waste reduction. Their products come from ingredients that would otherwise be discarded by repurposing and upcycling bio materials such as coffee grounds, spices, wood byproduct, and flowers.
Giving back is also at the company's core. UpCircle supports charities including Refuge, a domestic abuse charity, following the deeply concerning increase in domestic violence during lockdown; Save Elephant Foundation, helping captive elephants at risk from the lack of income for their owners; and The Stephen Lawrence Charitable Trust, who tackle inequality in all forms.