Free Shipping $60+


Continue Shopping View Cart
Proceed to checkout
  • Add description, images, menus and links to your mega menu

  • A column with no settings can be used as a spacer

  • Link to your collections, sales and even external links

  • Add up to five columns

  • Here's How You Can Help

    June 05, 2020 1 Comment

    Here's How You Can Help

    Note: Send your additions or comments, updating everyday.

    Hello Friends,

    In the old model, no business owner—especially a female-owned small business just getting off its feet—would dare make statements that might offend or scare off customers. You won't find that here. This business stands for GOOD. And today that means standing arm in arm with Black Americans, helping to amplify their voices, their history and their reality. Each of us has the power to do more good. And you don't have to be on the front line protesting peacefully to do it. You can start here. Scroll down to get right to it. 

    If you’re on social media, you’ve witnessed a generous outpouring of information to help. Some of it to help the vulnerable. Some of it to wake the privileged. Either way, we’re lucky to have access to knowledge.

    Unfortunately, this information isn’t reaching everyone. Maybe you’re not on social media. Maybe you're busy working and raising your family. Maybe you live and work in a more homogenous area. Maybe you're just looking for a place to start. Here we’ve created a rough list of resources intended to help us all gain a better understanding of where we are, how we got here, and more important, how we can actively support our brothers and sisters, people of color in the United States and indeed, around the globe.  

    We are in no way experts, far from it. We’re just a small business wanting to do more than post a meme. We are not the authors and take no credit for the insight, perspective, and experience in this list. The credit goes wholly to the passionate, the talented, the smart, and the socially focused folks who are tuned in and making change—and who engage us to do the same. We are simply amalgamators, cutting and pasting resources we find to share. If you have additions, please comment below or send an email to:

    We haven’t watched every movie or read every book or explored every .org. But we’d like to. We need to. Join us in this journey. 


      1. If you can only do one thing, read this article, “75 Things White People Can Do for Racial Justice” By Corrine Shutack. She wrote this in 2017, and has updated it regularly since.

      2. Visit Black Lives Matter. They have created a tremendous resource for all of us to understand and participate. 

      3. Donate (scroll down below for a few suggestions).

      4. Vote with your dollars, support businesses run by POC.
        5. 20 Black-owned Brands
        6. 180 Black-owned Businesses
      1. Expand your understanding of both the injustice and rich heritage of POC by reading, watching and listening to the resources listed here and beyond.

      2. Find a way to understand:
        1. Why it’s so painful to hear “All Lives Matter” instead of “Black Lives Matter.” Click here.
        2. Why looting/rioting, while painful, isn’t the same as murder.
        3. Why systemic inequalities and disadvantages hold back people of color (education, health care, criminal justice (oxymoron), laws, banking, voting, and the list goes on. Here's a short video that summarizes without shaming: 
        4. Why peaceful and loud, resistance protesting (not passive & not violent), is a way to be heard... and is a fundamental right of every US citizen.
        5. That taking a knee is not a slap in the face to veterans. In fact, it's the opposite; our troops have shed blood and lives so that Americans like Colin Kaepernick would have the freedom to voice pain and call out injustice. Taking a knee lifts our flag up.
      3. Vote… not just in the big elections but for your local police leaders, school boards and budgets, judges, local representatives to your State and Federal legislators. That’s where the change starts.
      4. Email, text, write, and call your local representatives and let them know you won’t stand for injustice. (Scroll down for any easy way to do this).
      5. If you’re able, join protestors in your region, there is strength in numbers.
      6. Be intolerant to people who are intolerant. Racism is real.
      7. Don’t be silent.

    Take 30 minutes to check out these organizations, some are .orgs others are independent media outlets working to bring truth. Read their vision, mission statements and their articles. If you’re not overcome (insert with… sadness, anger, surprise, the need to help) then keep reading. Support can take many shapes, volunteering, contributing in kind, donating, sharing, listening, and acting.

    Thank you Alexis Babcock-Sklair: -- it makes it super easy for you to contact your representatives about issues you're passionate about!

    Once you set your location, you just pick an issue from the list and get a summary about the issue, the names of your representatives, what level they serve at, their contact information, and a script for the call ☎️


    • My White Fragility by Robin Diangelo
    • The New Jim Crow by Michelle Alexander
    • Caught by Marie Gottschalk
    • A People’s History of the United States by Howard Zinn
    • The 1619 Project by Nikole Hannah-Jones’ 
    • Me and White Supremacy by Layla Saad
    • How We Fight For Our Lives by Saeed Jones
    • Between the World and Me by Ta-Nehisi Coates
    • Sister Outsider by Audre Lorde
    • Redefining Realness by Janet Mock
    • How to Be an Antiracist by Ibram X Kendi
    • How to Kill a City: Gentrification, Inequality, and the Fight for the Neighborhood by P E Moskowitz 
    • So You Wanna Talk About Race by Ijeoma Oluo
    • For White Folks Who Teach in the Hood… and the Rest of Y’all Too by Christopher Emdin
    • Why Are All the Black Kids Sitting Together in the Cafeteria? by Beverly Daniel Tatum 
    • What’s the Matter with White People? Why We Long for a Golden Age that Never Was by Joan Walsh
    • Raising Our Hands by Jenna Arnold
    • The Fire Next Time by James Baldwin

    Stealing a line from a relative who has dedicated her life to social justice, “You might also consider books by Black people and other people of color that aren't explicitly about race. That's another great way to support the Black community and educate non-Black readers without an explicit focus on race—allows for some celebration of joy and other experiences as well.” Can’t say it any better than that.

    • Anything by Toni Morrison—Beloved, The Bluest Eye, Song of Solomon, Jazz and so many more.
    • The Water Dancerby Ta-Nehisi Coates
    • Black Leopard, Red Wolfby Marlon James
    • Well-Read Black Girlby Glory Edim
    • Salvage the Bonesby Jesmyn Ward
    • Freshwaterby Akwaeke Emezi
    • Their Eyes Were Watching Godby Zora Neale Hurston
    • Go Tell It on the Mountainby James Baldwin
    • Invisible Manby Ralph Ellison
      A Raisin in the Sun by Lorraine Hansberry
    • The Color Purple by Alice Walker
    • Sing, Unburied, Sing by Jesmyn Ward
    • Hunger by Roxane Gay
    • An American Marriage by Tayari Jones
    • The Underground Railroad by Colson Whitehead
    • Becoming by Michelle Obama
    • Dreams from My Father by Barack Obama
    • Such a Fun Ageby Kiley Reid
    • I Know Why the Caged Bird Singsby Maya Angelou
    • Homegoingby Yaa Gyasi
    • Indigoby Beverly Jenkins
    • Patsyby Nicole Dennis-Benn
    • The Yellow Houseby Sarah M. Broom
    • It's Not All Downhill from Hereby Terry McMillan
    • Waiting to Exhale by Terry McMillan
      The Vanishing Half by Brit Bennett
    • Grand Unionby Zadie Smith
    • Red at the Boneby Jacqueline Woodson
    • Children of Blood and Boneby Tomi Adeyemi
    • The Hate U Give by Angie Thomas 

    Most of this list was compiled by Alica Bobesha from an article she wrote for BabyandBlog. We kept the links in since she deserves the credit should you buy any of the books... that said, if you can find it at vs. amazon, life is gooder. 

    Black Owned Bookstores with Online Shopping: 


    • Pod Save The People
    • 1619
    • The Diversity Gap
    • Code Switch
    • About Race
    • Intersectionality Matters
    • Snap Judgement
    • StarTalk Radio: Neil deGrasse Tyson
    • Hey Girl

    Many of these are on Netflix, PBS, Hulu, HBO, Prime, and other channels. Also, your local library may have some, too.


    • The House I Live In
    • 13th
    • Say Her Name: The Life and Death of Sandra Bland
    • Maya Angelou: And Still I Rise
    • The Black Power Mixtape 1967–1975 
    • I Am Not Your Negro 
    • Whose Streets
    • Becoming
    • The Black Godfather 
    • Homecoming: A Film by Beyoncé
    • ReMastered: The Two Killings of Sam Cooke 
    • Quincy
    • I Am Not Your Negro
    • Zion
    • The Death and Life of Marsha P. Johnson

    Films & Series

    • When They See Us
    • Just Mercy
    • Watchmen
    • If Beale Street Could Talk
    • Dear White People
    • American Son
    • See You Yesterday
    • LA 92
    • The Help
    • Malcom X
    • Juwanna Mann
    • For Colored Girls
    • Romeo Must Die
    • All Day and a Night
    • Get on the Bus
    • Uncorked
    • School Daze
    • Django Unchained
    • Cadillac Records
    • Soul Plane
    • Scary Movie 1 & 2
    • A Fall From Grace
    • American Son
    • Hitch
    • Barry
    • Dolemite Is My Name
    • Bad Boys I & II
    • Step Sisters
    • The Longshots
    • The Wedding Party I & II
    • Sextuplets
    • Lionheart
    • Moonlight
    • Spider-Man: Into the Spider-Verse
    • Beats
    • See You Yesterday
    • Juanita
    • High Flying Bird
    • The Boy Who Harnessed the Wind
    • Nappily Ever After
    • First Match
    • Beasts of No Nation
    • She's Gotta Have It
    • Burning Sands
    • Been So Long
    • The Holiday Calendar
    • Roxanne Roxanne
    • If Beale Street Could Talk
    • The Hate U Give
    • Hidden Figures
    • Rent
    • Selma
    • Just Mercy
    • Fruitvale Station
    • Stranger Fruit
    • The Black Panthers: Vanguard of the Revolution

    Please visit, it’s full of interesting lists like best dramas, best black movies that should have won Oscars, and a plethora of others you’ll want to know about people.

    Also read this article titled, "These Movies Will Help You Understand Racial Disparities in Criminal Justice" by Imani Bashir, she highlights four must-see film/series: Crown Heights, When They See Us, The Hurricane, and To Kill a Mockingbird.

    Jennifer Lewis — This is so powerful.
    And this one from an interview with Don Lemon gives you a broader window into her talent and message.

    "44 Mental Health Resources for Black People Trying to Survive in This Country" by Zahra Barnes for Self magazine. It's worth the read for several reasons: if you're not black but in need of help, you can still find help here; reading this may give you a little insight.

    5 Phrases Your Black Friend Wishes You’d Stop Saying by Ajah Hales

    Welcome to the Great 'Awakening' by Van Jones


    Momentum by Medium A blog about the fight against anti-Black racism. 


    In closing...

    We want you to know we see the protesters and their message separately from the looters and rioters. Sure there can be some overlap, but the vast majority are there to get the message out. Does it make you uncomfortable? It is supposed to. It's how we enact change. We do not condone the crimes these bad agents are perpetrating against businesses and homes and municipal property, nor do we condone their aggression and violence against law enforcement officers. We believe these bad agents should be held accountable. That said, we also don't condone the use of the military, nor do we condone the use of violence from any law enforcement agency. We believe our tax dollars should support police, we need them, we pay them to be there for us—all of us. Instead of fighting them or throwing all of our rage their way, remember racism, inequality, injustice is spread across many connected systems (and beyond). What if we took a deeper dive into where their funding goes? What if we reallocated money toward programs that life communities up? Here are a few examples: housing, education, healthcare—human-centered services. What if we used the money to create better policing? We need to vote and petition to drive our tax dollars differently, to help them, help us — all of us. Only through better training, more psychological support, de-escalation techniques, stronger accountability programs, peaceful 'weapons', video cameras, and other strategies can we have a well-intentioned, community police force. It would be a win-win for all.


    This is not an exhaustive list, there are so many good people and good organizations doing incredible work. It can be challenging to find the correct credit with so many posts and reposts. So if you’ve been left off the list and/or deserve credit for something on the list, please feel free to contact us to set it right.

    1 Response


    July 10, 2020

    Leave a comment


    Welcome to What's Good

    Here's your $10 coupon

    You have $10 to use on your first order. Yay!
    Good on orders of $30 or more. Happy shopping!
    Enter your email below to get your $10 off coupon code.