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    April 01, 2024


    “We have years, not decades, to take on the interconnected crises of climate change and biodiversity loss. But by working together, we’re overcoming barriers to the solutions our planet needs.

    Together, we find a way.”

    – The Nature Conservancy

    As part of our commitment to being a not-just-for-profit business, What’s Good selects a different charity each month and donates a portion of every order we receive. This April & May, we are thrilled to work with The Nature Conservancy, which works alongside communities to urgently clear obstacles and find solutions to the climate and biodiversity crises.

    As a leading global environmental nonprofit, The Nature Conservancy is working to take on the dual threats of climate change and biodiversity loss in all 50 states and U.S. territories, and in more than 70 countries around the world. Their dedicated staff of scientists and members develop breakthrough ideas, amplify local leaders, and influence policy. You can find them anywhere from dense rainforests, to remote coral reefs, to the hearts of major cities. Their strategies are as diverse as the habitats and geographies in which they work.

    The Nature Conservancy’s Goals for 2030

    Reduce or store 3 gigatons of CO2 emissions yearly
    We will use the power of nature and the strength of policy and markets to reduce emissions, support renewable energy, and store carbon to reach our goal of avoiding or sequestering 3 billion metric tons of carbon dioxide emissions each year.
    Benefit 100 million people
    We will help 100 million people at severe risk of climate-related emergencies by protecting and restoring the health of natural habitats—from mangroves and reefs to floodplains and forests—that help protect communities from storm surge, extreme rainfall, severe wildfires and sea level rise.
    Conserve nearly 10 billion acres of ocean
    We will conserve 4 billion hectares (9.9 billion acres) of ocean through new and better-managed protected areas, global-scale sustainable fishing, innovative financing, and positive policy changes to how the world governs the seas.
    Conserve 1.6 billion acres of land
    We will partner with communities around the globe to conserve 650 million hectares (about 1.6 billion acres) of land. Together we will restore and improve management of working lands, support the leadership of Indigenous Peoples as land stewards, and conserve critical forests, grasslands and other habitats rich in carbon and biodiversity.
    Conserve more than 620,000 miles of rivers
    We will conserve 1 million kilometers (621,000 miles) of river systems and 30 million hectares (74 million acres) of lakes and wetlands by engaging in collaborative partnerships, promoting innovative solutions, and supporting policies that improve the quality and amount of water available in freshwater ecosystems and to communities.
    Support 45 million local stewards
    We support 45 million people whose well-being and livelihoods depend on healthy oceans, freshwater, and lands. We will partner with Indigenous People and other local communities to learn from and support their leadership in stewarding their environment, securing rights to resources, improving economic opportunities, and shaping their future.


    Imagine it's 2030: climate emissions are finally stabilizing and nature is returning to health. This can be our future if we make strides to halt climate change and biodiversity loss this decade. Watch this inspirational video called "A Bridge to a Better 2030 for Our Climate and Planet" that helps us envision what's possible!

    We are inspired by the work The Nature Conservancy is doing around the globe to conserve the lands and waters on which all life depends. We hope your What’s Good purchases make your heart full knowing that we’ll donate a portion of every order you place in April and May to support The Nature Conservancy.

    If you’re new to What’s Good, this is just part of our giving program. We give 1% of our revenue to One Percent for the Planet in support of social and environmental causes; we donate a tree to our partner One Tree Planted for every used box you request to have your order shipped in; plus we sponsor many local HQ community programs. Together we do more good. Thank you!

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