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November 14, 2022
World Central Kitchen
As part of our commitment to being a not-just-for-profit business, What’s Good selects a different charity each quarter and donates a portion of every order we receive. Our goal is to promote and support charities that are focused focused on environmentalism, however, in response to a growing number of natural disasters attributed to climate change, it just seemed right to pick an organization that moves past geopolitics and danger to feed people in need.
When disaster strikes, no matter where or what the humanitarian crisis, the WCK’s Relief Team mobilizes urgently to cook and serve meals to people in need, efficiently — and with dignity. WCK builds resilient food systems with locally led solutions while supporting regional economies. They achieve this by partnering with organizations on the ground, prioritizing purchasing local ingredients, and by activating a network of local restaurants, food trucks, and emergency kitchens. WCK serves meals to survivors of disasters, with the belief that good food provides not only nourishment, but also comfort and hope. Their motto is “Food is a Universal Human Right,” which is something everyone at What’s Good (and hopefully everyone everywhere!) can get behind.
World Central Kitchen was named Wall Street Journal’s Humanitarian Innovator of 2022. This is, in part, because WCK takes a multi-pronged approach to their mission; they are more than just a disaster relief charity providing meals to people in crises (which would be awesome enough). In addition to emergency food relief, WCK created:
What’s Good is proud to support World Central Kitchen this holiday season. We hope your What’s Good purchases make you feel all warm and fuzzy knowing that we’ll donate a portion of every order you place, supporting the WCK's good work in providing meals to people experiencing humanitarian crises (yes, this includes Ukrainians) and climate-related disasters.
If you’d like to learn more about WCK, get involved, or donate directly, visit them here.
If you’re new to What’s Good, this is just one part of our giving program — we too like the multi-pronged approach. Among other donations, we give 1% of our annual revenue to One Percent for the Planet. And, with every used box shipped (pick this option at checkout), we’ll plant one tree through One Tree Planted.
Together we do more good. Thank you!
If any email is worthy of your inbox, it's this. Our goal is 1–2x per month. You'll get helpful & inspiring eco info, plus subscriber-only discounts.
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