Pure Genius. Brilliantly Clean.
This is the eco-innovative, resource-reducing, household product you've been reading about — or received as a sample from What's Good. Rather than ship gallons of water-heavy, liquid laundry soap plastic jugs, just let YOUR washer hydrate each concentrated strip of eco loveliness. It's no gimmick. This tiny eco-strip does its job. What's Good has been testing the performance of these strips for 3 years! Load after load, all kinds of stink and grime comes out clean and smelling of... nothing.
To further save resources and packaging, we're offering Tru Earth Fragrance Free in bulk from our refillery. This way, we're not shipping more cardboard around the world. It just looks different because it's packaged in a small paper bag instead. PLUS, we were able to reduce your per load cost to approximately .45 cents. Double good.
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