This is the most eco-innovative, resource-reducing, household product we've seen. Rather than ship gallons of water-heavy, liquid laundry soap plastic jugs, just let YOUR washer hydrate each concentrated strip of eco loveliness. It's no gimmick. This tiny eco-strip does its job. What's Good has been testing the performance of these strips for weeks. We're pleased to say load after load, all kinds of stink and grime comes out clean and smelling of... nothing.
Each strip of Tru Earth laundry detergent weighs just 3g, though it packs the same power as 40g of premium liquid or powdered detergents. 94% less weight with the same punch! Plus, there's no plastic. None. Considering there's an estimated 30 billion loads of laundry done in North American alone, if everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
Doing laundry never felt so good.
Free of added dyes
Free of chlorine bleach
Free of 1,4-dioxane, as certified by independent laboratory tests
Readily biodegradable in accordance with OECD 310D
Hypoallergenic, certified by independent dermatologists
Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
No plastic inside or outside
No measuring = no mess
Works in all kinds of machines, including HE
Dissolves completely in cold and hot water
Safe for babies and sensitive skin
Made in Canada
BORING (BUT USEFUL) STUFF One pack =32 loads and takes up almost no space in your laundry area:
Length 8.7" (22cm)
Width 5.5" (14cm)
Height 0.8" (2cm)
For best results:
Detach a strip
Top-load washer: place strip inside washer. Front-load washer: place strip in detergent dispenser (tear strip into smaller pieces if necessary).
Add clothes and start washer.
Vegetable glycerin: plant-derived softener
Starch: plant-derived biodegradability booster
PVA - biodegradable supporting matrix
Light mineral oil: non-hazardous softener and processing aid
Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients, hypoallergenic and non-toxic
PACKAGING Recyclable paper envelope.
SOURCE Made in Canada
ABOUT THE COMPANY Tru Earth started as a seed of an idea in 2015, stemming from one eco-conscious Canadian's guilt for using liquid laundry detergent. A few years later, after lots of research, Tru Earth came to be.