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  • Yes! ADD TO CART & Ship my order in a gently-used box & plant a tree for me!


    When you choose your order to be shipped in a gently used, clean box, you do even more good!

    When you choose a gently-used box...

    We peel off the stickers and let it do its job, again. Which means precious resources are saved. Recycling involves more transport, more resources to break it down, more resources to manufacture a new product, and more transport back to us. 

    You help reduce dependence on trees. With the rise in online sales, there’s been a greater need for cardboard. While it’s typically a mix of new and recycled material, your box still requires the felling of trees. Lots of trees. And other resources like water, energy, and costs of transport. 

    You help plant new trees. Instead of spending a dollar to buy a brand new box, we will put that same dollar into planting more trees. We've partnered with One Tree Planted for lots of reasons, especially because in addition to their gloval focus, they also plant trees in North America.

    Rest assured, it's clean. All of our gently used packaging options are clean, never used for food, and still in their prime. We wouldn't use them otherwise.

    In all honesty you should know, we reserve the right to make the choice for you. We use the smallest possible container for your order so we're not unnecessarily shipping air, sometimes we don't have that size in a new box, and you'll receive a gently used box anyway. And vice-versa. In the latter case, if you selected a gently-used box, we still plant a tree for you if we send your order in a new box.

    So there you have our weird, gently-used box story. Let us know if you have questions. 

    Customer Reviews

    Based on 8 reviews
    Kelly J. (Rochester, US)
    Excellent quality!

    I’m always so happy with all my purchases at What’s Good!

    Awhhhh! So nice of you to share these kind words. We're so happy to have you in our community!

    Rob H. (Napa, US)
    This is such a great idea...

    Genius... plain and simple. Re-use a box... why not??!

    We think so. And... we plant a tree. Yay for trees!

    Eileen A. (Corinth, US)
    Feeling super good about the gently-used box for my order

    So easy to place an order and have it arrive in a gently-used box. It is a no-brainer and other companies should follow the example What's Good. Plus, how can one not feel good about a tree being planted as well!

    This is a win-win. It makes us feel good that you feel good! Imagine if we all reused our boxes? Plus, it gets us all thinking... What else can we use over and over again that we traditionally toss? Thanks so much for writing in!

    Jenny f.t.B. (Ventura, US)
    One of the Reasons why I come back

    It is so reflective of the company's values! Every detail matters. It is a simple switch, but it speaks volumes.

    Thank you not only for the review, but for 'getting' us.

    Lisa W. (Porter Corners, US)
    Doing What's Good Helps!

    Every little bit we do with the Earth's well being in mind adds up! Thank you, "What's Good" for being mindful of waste while running a business! Your model is to be admired and followed! Great work!
    PS I sent out two post cards this morning - don't forget to tell everyone what you do to the boxes that are no longer gently used!

    Thank you so much for the kind words — and the gentle reminder to share our postcard program and that the little bits of good add up!

    David C. (Rochester, US)
    Nice Work!

    Being environmentally conscious, I greatly appreciate your using/re-using packaging. Thanks for your efforts.

    Thank you! For all the boxes that don't make the 'gently used' shipping option, we're able to turn them into our postcards... which we include pre-stamped in every order in hopes folks are spreading the word and brightening someone's day via good old snail mail. ;)

    A H.C. (Danbury, US)
    Recycled Packaging

    I love this idea! More companies should do this.

    We love it, too! But sometimes we get drunk on our nectar, so it's really affirming to hear you approve. Thank you for being a customer and for taking the time to review.

    michelle m. (Portland, US)

    loved the option of a gently ised box for shipping! great job, What’s Good!

    Thank you for saying so. Sometimes we're drunk on our own nectar... what we think is a great idea may or may not be to others. It means a ton that you appreciate it. Please don't hesitate to reach out with suggestions for us to do better!


    Welcome to What's Good

    Here's your $10 coupon

    You have $10 to use on your first order. Yay!
    Good on orders of $30 or more. Happy shopping!
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