GLOWING SKIN IS 3-4 DROPS AWAY Proof that personal care can use upcycled and natural ingredients, be vegan and cruelty free, and use 100% recyclable plastic-free containers. A multi-award winning and dermatologist approved hydrating face serum for all skin types with jojoba, sea buckthorn and rosehip oils.
The bestselling UpCircle Serum is infused with coffee oil from repurposed coffee grounds rescued from London cafés. Highly nourishing, this serum is 100% oil based, perfect for an extra layer of protection after moisturizing. Vitamin C & antioxidant-rich coffee helps reduce the appearance of dark spots while brightening & keeping skin firm. Use morning and night to help boost collagen and keep skin firm. Also excellent as a hair or beard oil – jojoba oil softens hair while rosehip keeps the skin beneath healthy and reduces irritation.
Hydrates and brightens skin
Plastic-free glass jar
Made with upcycled coffee grounds
99% natural ingredients
Certified B-Corp. and Plastic Negative Certified business
Made in the UK
WHAT DOES IT REPLACE? Serums that come in plastic and are loaded with ingredients you can't pronounce; over-priced fancy creams from big brand names with little impact.
BORING (BUT USEFUL) STUFF Size: 10 mL | 1/3 fl. oz. Dimensions: 1″ x 1″ x 3.5″ (2.5 x 2.5 x 8.9 cm)
How to use: Apply a few drops to finger tips & massage into skin. Apply after moisturizer - as this serum is 100% oil based, it works through occlusion, locking in the hydration provided by the moisturizer by forming a protective seal over your skin.
PACKAGING Glass bottle with glass and rubber dropper. Please recycle or reuse when empty.
CERTIFICATIONS Cruelty Free International Plastic Negative
SOURCING Made in the UK
ABOUT THE COMPANY UpCircle was founded in 2016 by brother and sister duo Will and Anna. As a beauty brand, they strive to encourages and inspire people to make the right choices for themselves and the planet. They believe that providing competitively priced, high performing products from upcycled ingredients demonstrates that the beauty industry CAN be less wasteful. UpCircle products are all inclusive—they're body positive, gender neutral, representing all ages, and they encourage diversity.
At the heart of their business is a circular economy model of reuse, recycling, upcycling, and waste reduction. Their products come from ingredients that would otherwise be discarded by repurposing and upcycling bio materials such as coffee grounds, spices, wood byproduct, and flowers.
Giving back is also at the company's core. UpCircle supports charities including Refuge, a domestic abuse charity, following the deeply concerning increase in domestic violence during lockdown; Save Elephant Foundation, helping captive elephants at risk from the lack of income for their owners; and The Stephen Lawrence Charitable Trust, who tackle inequality in all forms.