UpCircle was founded in 2016 by brother and sister duo Will and Anna. As a beauty brand, they strive to encourages and inspire people to make the right choices for themselves and the planet. They believe that providing competitively priced, high performing products from upcycled ingredients demonstrates that the beauty industry CAN be less wasteful.
UpCircle products are all inclusive—they're body positive, gender neutral, representing all ages, and they encourage diversity.
Giving back is also at the company's core. UpCircle supports charities including Refuge, a domestic abuse charity, following the deeply concerning increase in domestic violence during lockdown; Save Elephant Foundation, helping captive elephants at risk from the lack of income for their owners; and The Stephen Lawrence Charitable Trust, who tackle inequality in all forms.